There may be a disconnect between your target audience and the style of documentation you provide.
The cameras are depicted as being so easy to set up and use via a simple app… plug and play with no wires, no hubs, no complex setting up, no network configuration, etc. That simplicity is what sets you apart from the others. It is also what appeals to people like me who use their cell phone for calls, texts, and solitaire… maybe Facebook.
The documentation on how to use your product, however, is not intuitive at all for non-savvy folks lured in by the proclaimed simplicity of using your product. Links to the User Guides should be on a main page. That documentation should detail the camera and app usage in a way that does not assume the person is a savvy user. If you can make it easy for THAT audience to use your cameras then you’ve hit the bullseye.
Sell it as: Unlike those OTHER camera providers, even Grandma can use Canary!.. then provide and app and documentation that makes that true. You are almost perfect in that regard. The documentation needs to be fleshed out for folks like me.